THE STORY BEHIND KEDI 2026 CAR AWARD CEREMONY & 20TH ANNIVERSARY LOGO & SLOGAN
The logo
- The base figure of the logo is a creative blend of 8 and 20 as 8 represents the 8th edition of the Car Award Ceremony and 20 represents the Company’s 20 years anniversary. What more? Instead of placing the 8 horizontally or vertically in a typical way, it was transformed and stylized, taking the form of an inverted car wheel and infinity symbol which reflects endless opportunities for distributors and continuous growth for the Company.
- The car element symbolizes KEDI’s culture of rewarding distributors with cars. The car’s upward movement symbolizes the Car Award going towards the distributors.
- The figure with the trophy represents distributors receiving the award, as KEDI always rewards her distributors for their hard work.
- The entire design sticks to KEDI’s brand colors – yellow and blue. In KEDI, yellow represents the Company while blue represents the distributors. The Company’s 20 years journey has only been possible because of the unwavering support of her distributors. This is why KEDI remains committed to rewarding them hence the reason for organizing the 8th Car Award Ceremony to recognize and celebrate their hard work and dedication.
The slogan reflects the Company’s hope and expectation for the event to be bigger, better, and greater than the previous seven editions.
A symbol of the future
The logo encapsulates more than corporate branding; it showcases the mutual bond between KEDI and her distributors — a bond founded on trust, shared goals, and aligned success.
KEDI does not merely operate as a business; it functions as an empowerment ecosystem. The Car Award Ceremony, a key element in KEDI business, serves as a platform to recognize and honor top-performing distributors. Through this, KEDI demonstrates its gratitude, while also inspiring her distributors to do more. The logo commemorates this enduring and mutually beneficial relationship — one where both the Company and distributors grow together.
Each car awarded is not just a reward, but a symbol of empowerment, recognition, and a milestone of partnership. It sends a clear message that when you commit to KEDI, KEDI commits to you.
As KEDI prepares to mark her 20th anniversary and 2026 Car Award Ceremony, the logo and slogan serve as a clarion call for the next era of the Company’s success and growth. As the slogan suggests, this event is going to be bigger, better and greater and KEDI and her distributors will go BIGGER. BETTER. GREATER.
