KEDI Healthcare Marks 20 Years in Nigeria, Rewards Outstanding Distributors at 8th Car Award Ceremony
Company unveils new mission and vision, launches Aloe House beauty and wellness project, and reinforces commitment to community development with ₦3 million orphanage donation.
KEDI Healthcare Industries Nigeria Limited has marked two decades of operations with its 8th Car Award Ceremony and 20th Anniversary Celebration, recognizing outstanding distributors, unveiling a new corporate direction and reaffirming its long-term commitment to health, entrepreneurship and community development in Nigeria.
Held on Saturday, 24 October 2026, at the Wole Soyinka Centre for Culture and the Creative Arts, formerly the National Theatre, Iganmu, Lagos, the landmark event brought together distributors, business partners, traditional leaders, corporate executives, customers and other stakeholders from Nigeria and neighboring African countries.
Under the theme “A Grand Celebration of Excellence & Global Impact” and the slogan “BIGGER. BETTER. GREATER.”, the celebration combined the company’s flagship distributor recognition programme with the commemoration of its 20-year journey since 2006.
Beyond celebrating past achievements, the occasion provided an opportunity for KEDI to outline its priorities for the years ahead, with renewed emphasis on health and beauty solutions, entrepreneurial development, innovation and sustainable social impact.
Rewarding Excellence, Empowering Entrepreneurs
The centrepiece of the celebration was KEDI’s prestigious Car Award Ceremony, now in its eighth edition. The programme recognizes distributors who have demonstrated outstanding business performance, commitment and contributions to the growth of the KEDI distribution network.
Seven Star and Eight Star Car Awardees were honoured in several batches, alongside Car Awardees from Ghana. The presentation of the awards drew enthusiastic applause as recipients took to the stage to celebrate milestones achieved through their businesses.
Hundreds of distributors were recognized across a wide range of award categories, including the Rising Star Award, Excellent Seven-Star Consultant Award, Excellent Eight-Star Consultant Award, Excellent Manager Award, Outstanding Service Centre Award, Most Improved Service Centre Award, Best Service Centre of the Year Award, Best Regional Office of the Year Award, Newly Upgraded Managers Award and Distinguished Directors of the Year Award. Other honours included the Outstanding Lecturer Award, Momentum Maker Award, Outstanding Collaborative Training Program Award, and Outstanding Power Couple Award.
A special highlight was the recognition of KEDI’s three Honorary Chairmen — Mr. Chinedu Sunny Ojiaku, Mr. Adegbemisoye Zion and Mr. Ajala Eniola — who were celebrated on stage in recognition of their outstanding contributions to the company’s growth and development over the years. Together, the awards reflected KEDI’s commitment to recognizing excellence, celebrating loyalty and rewarding the dedication of its distributor community.
The Car Award is traditionally organized as a biennial recognition programme, although the two most recent editions have been held four years apart. Its 2026 edition was particularly significant, coinciding with KEDI’s 20th anniversary and providing an opportunity to celebrate both individual achievement and the collective progress of its distributor community.
For KEDI, the awards represent more than material recognition. They form part of a broader approach to entrepreneurial empowerment, which includes business training, professional development, leadership recognition and incentive programmes designed to support distributors at different stages of their business journeys.
The company also operates initiatives such as educational scholarships, sponsored international training and travel opportunities, and other distributor support programmes, subject to applicable qualification requirements.
By recognizing outstanding performance and creating avenues for personal and professional development, KEDI aims to encourage entrepreneurship and support individuals seeking to build sustainable businesses.
Twenty Years of Commitment to Nigeria
Established in 2006, KEDI Healthcare has grown its operations in Nigeria while expanding its business network into other African markets, including Ghana, Benin Republic and Liberia.
Over the past two decades, the company has developed a portfolio spanning herbal medicines, nutritional supplements, personal care products and health-related equipment, supported by a distribution model that connects its products with consumers and creates entrepreneurial opportunities for independent distributors.
The anniversary marked an important milestone in KEDI’s relationship with Nigeria, a market that has remained central to its development and African operations.
Rather than viewing its 20th anniversary solely as a celebration of longevity, the company used the occasion to reaffirm its intention to continue investing in product development, distributor empowerment, business expansion and initiatives that contribute to the well-being of communities.
In his welcome address, KEDI’s Operations Director, Mr. Roger Luo, reflected on the company’s journey, acknowledged the contributions of its distributors, employees and business partners, and reaffirmed management’s commitment to providing quality healthcare products and strengthening opportunities for its business community. He also introduced the company’s renewed corporate mission and vision, setting out a broader direction for its next phase of growth.
A Renewed Vision for Health, Beauty and Shared Prosperity
One of the major announcements of the anniversary celebration was the unveiling of KEDI’s new mission and vision, reflecting the company’s evolving identity and long-term aspirations.
The renewed mission places emphasis on bringing traditional medicine wisdom into modern living, delivering quality health and beauty solutions, and empowering business partners through opportunities for growth, well-being and shared prosperity.
Its new vision is to become “the world’s most trusted health and wellness platform, empowering lives with total well-being, success, and vitality.”
The revised direction reflects KEDI’s ambition to develop beyond its established healthcare portfolio into a more comprehensive health, wellness and beauty business, while maintaining entrepreneurial empowerment as an important part of its corporate identity.
The company also introduced “Road to Africa”, a book by its Founder and Chairman, Mr. William Zhao, chronicling his experiences and entrepreneurial journey in Africa. The Chinese edition has been published, with an English edition expected to follow.
Together, these announcements highlighted KEDI’s reflection on its past and its commitment to building a stronger foundation for future growth.
Aloe House Unveiled as KEDI Expands into Beauty and Wellness
Another major highlight was the unveiling of Aloe House, a new beauty and wellness project developed through a partnership between KEDI Healthcare and AGHG in the United States.
Inspired by the natural properties of aloe, Aloe House represents KEDI’s expansion into a broader range of beauty, personal care and lifestyle solutions.
The project brings together a portfolio of aloe-inspired products and planned service concepts spanning skincare, haircare, wellness products and beauty-related services.
For KEDI, the introduction of Aloe House marks a strategic step towards diversifying its offerings and responding to evolving consumer interests in personal care, beauty and holistic well-being.
It also creates opportunities for the company to introduce new product categories to its distribution network, complementing its existing healthcare and nutritional offerings.
The unveiling reinforced one of the central messages of the anniversary celebration: while KEDI takes pride in its first 20 years, it remains focused on innovation, diversification and building new opportunities for the future.
Extending the Impact Beyond Business
KEDI’s commitment to community development was also demonstrated through a ₦3 million donation to Home of God’s Glory Orphanage in Ikorodu, Lagos State, presented through the KEDI Impact Fund.
Established in 2025 to bring the company’s charitable activities under a more structured identity, the KEDI Impact Fund focuses on initiatives intended to make a lasting difference in underserved communities.
One of its principal commitments is a long-term scholarship programme supporting children from orphanages across Nigeria.
In 2025, the programme supported six children from orphanages in Lagos, Akwa Ibom and Adamawa States. Four additional children from Anambra and Edo States joined in 2026, bringing the total to 10 scholarship beneficiaries across five states, with their school fees covered annually under the programme.
Beyond educational support, the Fund’s activities include orphanage visits, community outreach, health-related initiatives and assistance to vulnerable groups.
The ₦3 million donation presented during the anniversary celebration further demonstrated the company’s intention to make corporate social responsibility a continuing part of its operations rather than an occasional activity.
Through its guiding message, “WE IMPACT LIFE,” the KEDI Impact Fund reflects the company’s belief that business success should also create meaningful benefits for society.
Celebrating Partnerships, Culture and Shared Achievements
The event attracted distinguished guests from the business and traditional communities, including Chief (Dr.) Fidelis Ayabae, Chairman and Founder of Fidson Healthcare Plc; Chief (Dr.) Akinyele Oladeji, Ashipa Olode of Ibadan Land; Sir Stanley Chidoziem Amuche, Executive Director of Fidelity Bank Plc; Alhaji Mustapha Aliyu Biu, Sarkin Baburawa of the Dutse Emirate, Jigawa State; and Alhaji Ibrahim Ali Kimba, Sarkin Hausawa of Apapa, Lagos State.
The presence of these guests, alongside distributors from Nigeria, Ghana, Liberia and Benin Republic, reflected the relationships KEDI has built with business partners and communities over the years.
The anniversary celebration also featured a colourful blend of Nigerian and Chinese cultural performances, highlighting the company’s cross-cultural heritage and its longstanding connection with Nigeria.
A performance of “This Is KEDI,” the winning entry from the KEDI@20 Song Collection, composed by Mr. Monsur Ekundayo and presented by volunteer employees and distributors, added a personal touch to the occasion.
The ceremonial cutting of the 20th anniversary cake, together with an exciting raffle draw featuring three prize categories, brought additional moments of celebration to an event dedicated to recognizing achievement and strengthening relationships within the KEDI community.
Looking Ahead: Building on Two Decades of Impact
As KEDI enters its third decade, the company has identified health and beauty innovation, distributor development, business expansion and community engagement as important priorities for its future.
The introduction of its renewed mission and vision, the unveiling of Aloe House and the continued development of the KEDI Impact Fund reflect a broader ambition to create value not only for consumers and business partners, but also for the communities in which it operates.
For its distributors, the 8th Car Award Ceremony served as a reminder that outstanding performance, teamwork and long-term commitment remain central to the company’s recognition culture.
For the wider public, the anniversary highlighted KEDI’s continuing investment in Nigeria through its healthcare and wellness offerings, entrepreneurial platform and social responsibility initiatives.
Twenty years after its establishment, KEDI’s message is one of continuity and renewed ambition: to build on the relationships and achievements of the past while creating new opportunities for healthier lives, business growth and shared prosperity.
KEDI… THE PARTNER WE TRUST.
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About KEDI Healthcare
KEDI Healthcare is an international health and wellness company offering healthcare, nutritional, personal care and beauty solutions inspired by traditional medicine wisdom and modern innovation. Through its diverse product portfolio and distribution model, KEDI promotes healthier living while providing entrepreneurial opportunities for individuals and business partners.
Website: www.kedihealth.com
Facebook: @kedihealthcareindustries
Instagram: @kedihealthcare_official
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LinkedIn: KEDI Healthcare
