TRAINING THE TRAINERS – BRANCH MARKETING OFFICERS QUARTERLY JOB REPORT AND TRAINING

TRAINING THE TRAINERS – BRANCH MARKETING OFFICERS QUARTERLY JOB REPORT AND TRAINING

It is no gainsaying that leadership and learning are indispensable to each other and what qualifies anyone to train others is by equally being well trained. It is against this backdrop that the management of KEDI Healthcare thought it wise to engage all her Branch Marketing Officers in a 3-day extensive training and job report which will now take place on quarterly basis.

The epoch event which is the maiden edition of its kind was themed – INNOVATION, TEAMWORK & EFFECTIVE COMMUNICATION: PRE-REQUISITES FOR GREATER RESULTS. The event took off on the 15th of April, 2019 at the Ikeja International Training Centre as attendees came in from different states across the country with the intent of giving due account of their income, achievements, expenses and general progress recorded in the first quarter of the year.

In attendance were the Managing Director – Mr. Hui Zhao; the Regulatory Affairs Manager – Ms. Doris Bourmel; the Marketing Director – Mr. Eco Zhang; Mr. Ben Wu – the Sales Manager; the Marketing Manager – Mr. Charles Nweke; the Deputy Marketing Manager – Mr. Joshua Okpanwu; the Branch Supervisor – Mr. Amana Amodu; the Customer Care Supervisor – Mr. Gift Ukoba; the Information Officer – Ms. Serah Egbuna; Mr. Felix Adedoyin – the Event Officer and all the Branch Marketing Officers.

The Branch Supervisor flagged off the event with his top notch presentation. He exhaustively analyzed the Branch Sales Report, New Service Centres opened, first quarter seminar attendance, Branch Income and expenses for the first quarter of 2019. He however commended the Managers for putting in their best in the out gone quarter and charged them to do more in the second quarter.

Each Branch Manager took turns to present their job achievements for the first quarter and also the challenges encountered on the field. Some of the challenges enumerated were: Late delivery of products to them from the Head Office, Lack of seminar flyers, Lecturers unprofessionalism, Late receipt of monthly expenses, Communication gap between Head Office and the Branch Offices, Logistics Issues, Late approval of Service Centre Application, Relocation of the office – Benin & Apapa, Late approval of Seminar Request, Poor quality of product labelling amongst others.

In response, the Managing Director who painstakingly listened to each of the presentations commended the Branch Managers for a job well done and urged them to focus more on how to grow their businesses and pay less attention to challenges or things that will distract them from achieving their core functions in the second quarter. He also reminded them that their jobs are to help distributors and Service Centre Owners run their businesses, grow stronger and get better daily. He however assured them that the management is committed to supporting them and providing them with all they need to deliver more excellent results in the next quarter. 

On the second day, the core training took place at Apapa Training Centre on Tuesday, 16th of April, 2019. The Warehouse Supervisor trained the Managers on receiving and counting of stocks and accurate recording of stocks. Issues were sorted with respect to product delivery, communication issues between the Head Office Warehouse and the Branch Offices.

In the same vein, the Finance Manager took time out to train the delegates on how to maintain a smooth relationship between Managers and the cashiers, how to handle ATM/POS decline issues and so on. The training did not end until the Branch Cashier taught the delegates how to use the new OA system, Expense Sheet B and POS spreadsheet.

The Marketing Manager commenced the training on the third day by taking the managers through a revealing session on the ATM RULE. At the end of the session, the Branch Managers were equipped with the knowledge needed to ATTRACT, TRAIN and MANAGE their prospects and distributors alike. The Deputy Marketing Manager also contributed his quota of knowledge by taking the Managers through how to solve problems presented to them by Regional Officers, Service Centre Owners and Distributors generally. The Customer Care Supervisor wrapped up the training by teaching the managers how to swiftly handle complaints from Service Centre Owners and Distributors generally before it escalates.

Speaking with some of the delegates after the training, they felt elated as this was the first time in the history of the Company that a training of such magnitude will be organized. They all left the venue rejuvenated and ready to put into practice all they have been exposed to during the course of the training. The training came to a halt by 4:45pm with individual and group photograph sessions.

In the words of Richard Brandson, “Clients do not come first, Employees come first. If you take care and train your employees, they will in turn take care of your Clients”.

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