Increasing in creativity and having new innovations are priorities for every organisation, but most importantly bringing this strategic innovations and goals to a limelight are the key point to the growth of an organisation, that is why KEDI Healthcare has emerged with the new idea to establish and create a Cartoon image which will stand as a representative of the company in various activities of the organisation.
So many researches were carried out and ideas geared towards creating this imaginary cartoon image known as KEDI MASCOT. At the course of our research we found out that KEDI MASCOT will be of great benefit to the organisation, as it will serve as a tool that is highly effective for capturing distributor’s interests and attentions to our products. Finally we came up with this final outlet known as DR. CAP. (CAP; for –capsules). DR. CAP structure is in form of a capsule like structure of which it is the core culture of KEDI products.
Taking a look at this capsule like structure it is putting on a white doctor coat, a doctor cap , a white glove as a professional doctor that he is , his body in shades of yellow and blue which signifies our KEDI colour , also showing you our normal KEDI greeting with his big finger saying “UP KEDI”.
Dr Cap’s involvement in the company will create a bond of interaction between KEDi’s products, her distributors and the organisation. This blended approach was seen as an effective way of capturing the interest of our distributors and making the idea behind this KEDI MASCOTT stick to their minds.
Another important function of DR. CAP is to disseminate information to our distributors, and he will stand as brand ambassador providing DAILY HEALTH TIPS AND ADVISES ON KEDI PRODUCT in the future.
DR.CAP’s debut appearance was at KEDI 2018 car award ceremony where he entertained our distributors and guests. However, the company makes some amendments on his look after the ceremony and as it is today, we are proud to present to you officially the final outlook of DR.CAP.
LET’S WELCOME DOCTOR CAP TO THE FAMILY!!! STAY SAFE AND HEALTHY WITH KEDI DOCTOR CAP.
KEDI, THE PARTNER WE TRUST.